They must then use the insights to drive awareness and improve customer experiences across the organization. Aside from identifying the “right” CX technology stack, a CMO’s team must also be skilled in performing customer analysis based on the data output from these solutions. In addition, many of today’s CMOs also own the customer feedback piece of the customer experience (CX) puzzle. This means marketing leaders must focus on how to best prepare their colleagues with the skills to get a handle on martech now and as organizations further develop digital transformation plans. How to best prepare your martech team members to keep up with the ongoing digital transformation.Ī steady stream of marketing technology (martech) platforms are threatening to overwhelm chief marketing officers (CMOs) and their teams, who are already dealing with legacy systems.
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